WhatsApp Business Platform
Your best salesperson never sleeps.
One shared inbox for your WhatsApp number, broadcasts, a sales CRM and, on Pro, an AI agent that replies the moment a customer writes, qualifies the lead in your words and hands your team the ones worth a call. You keep using WhatsApp on your phone exactly as today.
- Meta's official Cloud API
- Keep your WhatsApp app
- Indian company · GST invoices

Hi! Saw your ad. Do you take bulk orders? Need around 40 cupcakes for a birthday.
Happy to help 👋 Yes, we do bulk orders. Which date is the party, and any flavours in mind?
Saturday evening. Chocolate and red velvet.
- Shared team inbox
- Broadcasts
- AI sales agent
- Sales CRM
- Chatbots
- WhatsApp Flows
- Click-to-WhatsApp ads
- Auto replies
- Template library
- Website chat widget
- Team performance
- REST API & webhooks
- Analytics in ₹
Why teams switch
WhatsApp on one phone can't keep up with a growing business
Customers are already on WhatsApp. The app just wasn't built for a team selling to them.
Five people, one phone
Whoever holds the phone answers. Everyone else guesses, and customers get two replies or none.
Leads buried in the scroll
An enquiry from an ad sits under family chats and suppliers until it goes cold.
Follow-ups live in someone’s head
No owner, no reminder, no stage. The customer who said “next week” is never called.
No idea what’s working
Which ad, which offer, which teammate brought the sale? On the app, nobody can tell.
fliok gives every chat an owner, a stage and a next step.
See howThe platform
Everything a team needs to sell on WhatsApp
Six tools that share one contact record, so a chat, a campaign and a sale are the same story.
One WhatsApp number, your whole team
A WhatsApp-style shared inbox. Every chat has an owner, nobody replies twice, and nothing waits unseen.
- Assign, star, pin, forward and search chats
- Internal notes and quick replies with the customer’s name filled in
- Mine / Unassigned views, auto-assignment and an Away switch
- Phone-app replies land in the same thread and stop the response clock
- A Home page with today’s unread and awaiting-reply counts
Campaigns your customers actually open
Send approved templates to a tag, a saved segment or a pasted list, now or on a schedule, and see who read it.
- Images, video, PDFs and buttons in templates
- Schedule ahead, see every send on a calendar
- Delivery, reads and failure reasons per recipient
- Opt-outs and Meta’s caps respected automatically
| Recipient | Status | Updated |
|---|---|---|
| MMeera Kapoor | Read | 6:02 pm |
| RRohan Gupta | Delivered | 6:02 pm |
| FFatima Sheikh | Read | 6:01 pm |
| AAman Verma | Failed | 6:01 pm |
An AI agent that sells in your words
It answers the moment a message lands, in the customer’s language, using only your prices and policies, and steps aside when your team replies.
- Understands Hinglish, typos and short-forms
- Reads the photos and videos customers send
- Qualifies the lead and updates the CRM stage
- Built not to invent prices, promises or callback times
- Drafts its business facts from your website, for you to review
- Every reply it writes is labelled “fliok AI” in the inbox
lehenga on rent milega? wedding on 14th
Yes! Bridal lehengas on rent start at ₹4,500 for 3 days 😊 Which colour are you looking for?
maroon or red. can u send pics
Both look stunning for a wedding 😍 Is it for the bride or a guest? I’ll share the right options and prices.
Every chat becomes a lead you can follow up
Stages, owners, ratings, tasks and follow-ups, built around the WhatsApp conversation instead of beside it.
- Pipeline stages with deal value in ₹
- Tasks and reminders that land on the right person
- Leads from ads, IndiaMART, JustDial and your website
- Payment links straight from the lead
| Name | Stage | Owner | Rating | Source | Next follow-up |
|---|---|---|---|---|---|
Priya Sharma +91 98••• ••210 | New lead | RRiya | CTWA ad | — | |
Rahul Mehta +91 99••• ••187 | Contacted | AArjun | Website | Today, 4 pm | |
Ananya Iyer +91 97••• ••532 | Interested | RRiya | IndiaMART | Tomorrow | |
Kabir Khan +91 90••• ••904 | Won | AArjun | — | ||
Sneha Das +91 81••• ••376 | New lead | Unassigned | JustDial | — | |
Vivek Nair +91 96••• ••641 | Contacted | RRiya | Website | Fri, 10 am |
The routine work, done for you
When-then rules, no-code chatbots and auto replies take care of the repetitive part of every conversation.
- Welcome, away and delayed-reply messages, on every plan
- Tag, assign, message and remind on triggers
- No-code chatbots and WhatsApp Flows forms
- Ready-made templates, bot starters and flow starters
Know what every message earned
Delivery, reads, replies and failures by message category, Meta spend estimated in rupees, and how fast your team answers.
- Spend estimate in ₹ by Meta category
- Failure reasons in plain language
- First-response and resolution times per teammate
- Which ad each lead came from
Drawn with the dashboard's own components, shown with sample data.
Coexistence
Keep your phone. Add everything else.
Most platforms make you give up the WhatsApp Business App to get the API. With Meta's coexistence mode the same number runs both at once, and your history comes with it.
- Your phone app
The WhatsApp Business App keeps working exactly as it does today. Reply from your phone whenever you prefer.
- Your chat history
Meta backfills up to six months of existing conversations, so your team starts with context instead of an empty inbox.
- Your contacts
The contacts saved in your Business App sync across automatically — no export, no CSV, no re-typing.
- One conversation
Replies sent from the phone are mirrored into the shared inbox and count as answered, so a thread reads the same wherever it was answered and response times stay right.
What does change: Meta's rules, not ours
- Companion devices (WhatsApp Web, desktop) are signed out when the number is onboarded.
- You need to open the app at least once every 14 days to keep it in sync.
- WhatsApp groups are not available through the API — group chats on your phone are unaffected, they just do not appear in the platform inbox.
Your stack, connected
Plugs into the tools you already run
Native connectors for the lead sources and stores Indian businesses lean on, and a documented API with signed webhooks for everything else.
Browse integrationsUse cases
Built for every industry
Ready-made templates, bots and automations for the way your sector sells on WhatsApp.
E-Commerce
Cart recovery messages, order updates and COD confirmation flows that cut down on returned parcels.
Healthcare
Appointment reminders, digital lab reports, teleconsultation links, and medication refill nudges for better patient outcomes.
Education
Admission alert broadcasts, fee payment reminders, live class links, and personalised student engagement campaigns.
BFSI
Loan disbursement alerts, EMI reminders, fraud detection notifications, and KYC completion journeys via WhatsApp.
Real Estate
AI-powered lead qualification, site visit scheduling bots, project update broadcasts, and post-purchase engagement.
Automotive
Service reminder workflows, test drive booking chatbots, seasonal offer campaigns, and accessory upsell flows.
Food & Restaurant
Order confirmation messages, real-time delivery tracking, loyalty rewards, and flash deal broadcasts to regulars.
Travel
Booking confirmations, flight status alerts, check-in reminders, complete digital itinerary delivery on WhatsApp.
By the numbers
WhatsApp, by the numbers
The facts that shape how a business uses WhatsApp. These are Meta's rules and reach, not our results.
Pricing
Simple, transparent pricing
No contracts. Plan prices are in US dollars with no GST added, AI replies on Pro are prepaid at ₹0.10 each, and WhatsApp message charges are billed by Meta.
Free
- Official WhatsApp API access
- 100 contacts
- 1 user
- Team inbox, templates & flows
- CRM, automations, API & webhooks
- No broadcasts on this plan
- No AI agent — available on Pro
Basic
- Everything in Free
- 5,000 contacts
- 10 broadcasts / month
- 6 seats (1 owner + 5 agents)
- Broadcast scheduling & saved segments
- No monthly message cap from us
- No AI agent — available on Pro
Pro
- Everything in Basic
- AI sales agent
- AI replies ₹0.10 each, prepaid wallet
- Unlimited contacts
- Unlimited broadcasts
- 6 seats (1 owner + 5 agents)
Security & trust
Security, plainly stated
What we actually do to protect your account and your customers' data, including what the Cloud API does not do.
Encrypted in transit and at rest
Traffic to Meta and to your dashboard runs over TLS, and your WhatsApp access tokens are encrypted at rest with AES-256-GCM. Note that Cloud API conversations are not end-to-end encrypted the way the consumer app is — they pass through Meta and through your business inbox by design.
Official Meta Cloud API
Fliok runs directly on Meta's WhatsApp Business Platform — the official Cloud API, with no unofficial gateway in between. Your WhatsApp Business Account stays yours, under your own Meta Business Manager.
Scoped keys and signed webhooks
API keys are hashed, role-scoped, revocable and can be given an expiry. Every outbound webhook is signed with HMAC-SHA256 over a timestamped payload, so your endpoint can verify it really came from us.
Consent tracked on every send
Opt-in and opt-out state is recorded per contact and enforced before any business-initiated message leaves — marketing opt-outs block marketing, a keyword STOP blocks everything. Meta's data-deletion callback is wired to erase a customer's data on request.
Channel comparison
Why WhatsApp beats every other channel
Published industry benchmarks for each channel — not our own measurements. Your results will depend on your list, your offer and how often you message.
| Metric | SMS | Push Notification | ||
|---|---|---|---|---|
| Open Rate | 98% | 20% | 35% | 4% |
| Click-Through Rate | 45–60% | 2–3% | 5% | 1.5% |
| Response Rate | 40% | 6% | 12% | 3% |
| Delivery Rate | 99% | 85% | 92% | 70% |
| Cost per Message | ₹0–0.86 | ₹0.50 | ₹0.30 | Free |
Industry benchmarks sourced from Meta, Campaign Monitor, and Statista reports (2024).
Got questions?
Frequently asked questions
Coexistence, pricing, Meta's limits and how the chatbot works. Anything else, ask us.
The WhatsApp Business App is the free phone app — one device, no bulk sending, no automation. The API is Meta's official platform for doing all of that at scale, and it is what Fliok is built on. The part most people do not realise: you no longer have to choose. Fliok connects through Meta's coexistence mode, so your number runs on the API while you keep using the WhatsApp Business App on your phone exactly as before.
Yes. This is what Meta calls coexistence, and it is how Fliok connects your number by default. The app on your phone keeps working exactly as it does today — you reply to customers from it if you want to — while the same number also runs on the API for broadcasts, automation and a shared team inbox. Replies your staff send from the phone are mirrored into the Fliok inbox, so a conversation reads as one thread no matter where it was answered. Most platforms make you surrender the app to get the API; you do not have to choose.
Less than you would expect. You keep the app, your chats and your contacts. Three things do change, and they are Meta's rules rather than ours: any companion devices you had linked (WhatsApp Web or the desktop app) are signed out when the number is onboarded, you need to open the app at least once every 14 days for it to stay in sync, and WhatsApp groups are not available through the API on a coexistence number. Group chats on the phone are unaffected — they just do not appear in the platform inbox.
No. During onboarding Meta backfills up to six months of your existing conversations into Fliok, and the contacts saved in your WhatsApp Business App sync across too. You start with your history already in the shared inbox rather than an empty screen, so your team can pick up conversations that began before you signed up.
Fliok has a free forever plan, and paid plans are ₹1,500/month (Basic) and ₹3,200/month (Pro), plus 18% GST, in India — or $20 and $45 a month in US dollars, with no GST, outside India. The AI sales agent is on Pro and above, and its usage is paid from a prepaid wallet that is separate from the plan: ₹0.10 for each AI reply sent, topped up from ₹100 with GST added at top-up. WhatsApp message charges are separate again: Meta bills them directly to your own WhatsApp Business account at its published rates, and we add no per-message markup. Analytics shows an estimate of that Meta spend in rupees so you are not guessing.
Yes. Fliok's visual flow builder lets you drag and drop conversation nodes to build chatbot flows — no code required, on every plan. You can add conditions, media, buttons, lists and WhatsApp Flows for in-chat forms. Leads land in the built-in CRM, and there are native connections for Shopify, WooCommerce, Razorpay payment links and lead portals such as IndiaMART and JustDial; anything else connects through the REST API and webhooks.
The green tick is the Official Business Account badge, and only Meta issues it. It is applied for in Meta Business Manager and granted on Meta's own eligibility criteria — brand notability and business verification, mostly. No platform, including ours, can obtain it for you or speed it up, and you should be sceptical of anyone who says otherwise. Getting your business verified in Meta Business Manager is the prerequisite worth doing first.
Signing up and connecting your Facebook Business Manager through embedded signup takes minutes. After that the timeline is Meta's: your number has to be registered on the Cloud API, and business verification and template approval are reviewed on their side. Once your number is connected and you have an approved template, you can send straight away.
Yes. Fliok runs on Meta's official WhatsApp Business Platform (Cloud API) — there is no unofficial gateway in the middle. Business-initiated messages must use a Meta-approved template, opt-out requests are honoured automatically and opted-out contacts are excluded from further business-initiated sends, and the 24-hour customer service window is enforced on every send. Your WhatsApp Business Account stays yours, under your Meta Business Manager.
Yes — and you do not have to give up the app to do it. Fliok connects your number using Meta's coexistence mode, so it works on the API and in the WhatsApp Business App at the same time. Up to six months of your existing chat history and your saved contacts come across during onboarding, and anything you or your staff reply from the phone shows up in the shared inbox automatically. Two things to know: linked companion devices (WhatsApp Web, desktop) are signed out when the number is onboarded, and you need to open the app at least once every 14 days to keep it in sync.
There is no approval queue on our side: you sign up and connect your number through Meta's embedded signup, which usually takes minutes. What can take longer is on Meta's side — business verification, display name review and template approval are decided by Meta on its own timeline, and no platform can speed them up. If you get stuck at any step, email us and we will help you through it.
Two limits apply. Your plan sets how many broadcasts you can create a month: none on Free, 10 on Basic, unlimited on Pro. Separately, Meta limits how many different people you can start conversations with in a rolling 24 hours: new accounts start at 250, and Meta raises that in steps once your business is verified, your display name is approved and your quality rating stays healthy. Replies to people who messaged you first do not count against Meta's limit. Fliok shows your current limit in Settings.
Broadcast templates can carry an image, video, document or location header, plus quick-reply, website and call buttons, subject to Meta's template approval. Audio and stickers cannot be template headers under Meta's rules. Inside an open 24-hour chat, the REST API can also send audio, stickers, locations, contact cards and interactive button and list messages, and chatbot flows can send buttons, lists and WhatsApp Flows. Product catalogue messages are not supported.
Fliok's chatbot uses a visual drag-and-drop flow builder where you define conversation paths based on user responses. When a customer messages your WhatsApp number, the chatbot intercepts the message, matches it against your flows (keyword, button, intent or any-message triggers), and responds automatically. You can set conditions, send media, collect form data, trigger webhooks, and hand off to human agents — all without writing any code.
Auto replies answer for you, on every plan, Free included. A welcome message greets new customers, an away message answers outside the working hours you set, and a delayed-response message reassures someone who has waited longer than you choose during working hours. Each goes to a customer at most once in 24 hours and never counts as your team's first response. Teammates who are off can switch themselves to Away, and auto-assign, when you turn it on, then passes new chats only to the people who are available.
Yes. In Settings you can build a wa.me link, a QR code, a chat button or a small pop-up chat card with your business name and greeting, and preview it before you copy it. It is one self-contained snippet pasted before the closing body tag, and nothing loads from our servers. A visitor who taps it opens WhatsApp with your pre-filled message, and the chat lands in your shared inbox.
If recipients block or report your messages, Meta can lower your number's quality rating, and a low rating can reduce your messaging limit or pause a template. Fliok records the quality rating and messaging limit Meta reports, shows them in Settings, and sends an in-app notification when either drops. It also skips marketing templates to contacts Meta has recently capped, and to anyone who received a marketing template in the last 48 hours. The best protection is still consent: message people who opted in, and honour opt-outs, which Fliok enforces automatically.
Your next customer is already on WhatsApp
Connect your number in minutes, keep the app on your phone, and let your team and the AI take it from there.
Free forever plan · Keep your WhatsApp app · GST invoice on every payment