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WhatsApp Business API platform

One WhatsApp number for your whole team. Keep the app on your phone.

Fliok is a WhatsApp Business API platform for Indian businesses: shared inbox, broadcasts, CRM and chatbots, free to start. Your number keeps working in the WhatsApp Business app. From Basic, an AI agent answers new leads the moment they write.

Free plan: 1 user, 100 contacts, 100 messages a month. No card. Paid plans from ₹1,999 a month + GST.

  • Meta's official Cloud API
  • Keep your WhatsApp app
  • Indian company · GST invoices
A café owner behind her counter, smiling at a WhatsApp reply on her phone
  • Shared team inbox
  • Broadcasts
  • AI sales agent (Basic+)
  • Sales CRM
  • Product catalog (early access)
  • Chatbots
  • WhatsApp Flows
  • Click-to-WhatsApp ad attribution
  • Auto replies
  • Template library
  • Website chat widget
  • Works on Android, iPhone & desktop
  • Multiple workspaces
  • Team performance
  • REST API & webhooks
  • Analytics in ₹

Why teams switch

WhatsApp on one phone can't keep up with a growing business

Customers are already on WhatsApp. The app just wasn't built for a team selling to them.

Problem 01

Five people, one phone

RAMK“Who's replying?”

Whoever holds the phone answers. Everyone else guesses, and customers get two replies or none.

Problem 02

Leads buried in the scroll

S
Sneha
Is this still available?
unread 3 days
M
Mum
Call me when free
S
Supplier
Invoice attached

An enquiry from an ad sits under family chats and suppliers until it goes cold.

Problem 03

Follow-ups live in someone’s head

call rahul tmrw abt the bulk order??
— someone, last week
send price list to ??

No owner, no reminder, no stage. The customer who said “next week” is never called.

Problem 04

No idea what’s working

?

Which ad, which offer, which teammate brought the sale? On the app, nobody can tell.

Fliok gives every chat an owner, a stage and a next step.

See how

The platform

Everything a team needs to sell on WhatsApp

Seven tools that share one contact record, so a chat, a campaign and a sale are the same story.

One WhatsApp number, your whole team

A WhatsApp-style shared inbox. Every chat has an owner, nobody replies twice, and nothing waits unseen.

  • Assign, star, pin, forward and search chats
  • Internal notes and quick replies with the customer’s name filled in
  • Mine / Unassigned views, auto-assignment and an Away switch
  • Phone-app replies land in the same thread and stop the response clock
  • Works on Android, iPhone and desktop, with push alerts
Learn more about team inbox

Drawn with the dashboard's own components, shown with sample data.

AI sales agent

Basic plan and above

Your best salesperson never sleeps.

From the Basic plan up, an AI agent answers new leads the moment they write, qualifies them in your words and hands your team the ones worth a call. Every reply it writes is labelled in the inbox.

  • Replies the moment a lead writes, day or night, in the customer’s language
  • Answers only from the prices and policies you give it, and steps aside when your team replies
  • Qualifies the lead, updates the CRM and hands your team the ones worth a call
  • Paid per reply from a prepaid wallet: ₹0.10 to Fliok, plus Meta's message fee
See the AI sales agent

New in Fliok

Instagram beside WhatsApp, and an assistant that asks first

Instagram now has its own section in Fliok, and Fliok Copilot does the clicking for you, once you approve.

Instagram

Early access

Direct messages, comments, posts and insights for your Instagram professional account, in a section of their own. Available to early-access workspaces while Meta completes its review of our app.

The dashboard’s own interface, shown with sample data.

Fliok Copilot

Every plan

Press ⌘J anywhere in the dashboard and ask in plain words: how many chats are waiting, or to create a task, send a template or schedule a broadcast. Copilot looks things up on its own and shows a card for every change or send. Nothing happens until you approve it.

The dashboard’s own interface, shown with sample data.

Fliok on our own number

The UGC Agency: half the replies it sends from Fliok written by AI, answered in seconds

The UGC Agency makes user-generated videos for brands. It is run by Zusta Autonetic, the company that builds Fliok.

Coexistence

Keep your phone. Add everything else.

You used to have to give up the WhatsApp Business App to get the API. With Meta's coexistence mode the same number runs both at once, and your history comes with it. On Fliok you switch it on yourself while signing up, on every plan, Free included.

Replies you type in the app stay free. Meta says so. How coexistence works

  • Your phone app

    The WhatsApp Business App keeps working exactly as it does today. Reply from your phone whenever you prefer.

  • Your chat history

    Meta backfills up to six months of existing conversations, so your team starts with context instead of an empty inbox.

  • Your contacts

    The contacts saved in your Business App sync across automatically — no export, no CSV, no re-typing.

  • One conversation

    Replies sent from the phone are mirrored into the shared inbox and count as answered, so a thread reads the same wherever it was answered and response times stay right.

What does change: Meta's rules, not ours

  • All linked devices (WhatsApp Web, the desktop app) are signed out when the number is connected; you can link them again, except WhatsApp for Windows and Wear OS.
  • Open the app regularly: Meta disconnects a shared number after about 14 days without the app being used.
  • WhatsApp groups are not available through the API — group chats on your phone are unaffected, they just do not appear in the platform inbox.

Your stack, connected

Plugs into the tools you already run

Native connectors for the lead sources and stores Indian businesses lean on, and a documented API with signed webhooks for everything else.

Browse integrations
Meta Cloud APIYour number; catalog in early access
InstagramDMs, comments, posts · early access
Click-to-WhatsApp adsAttribute leads · creating ads in early access
ShopifyOrder messages & cart recovery
WooCommerceOrder events
WhatsApp PayRazorpay or PayU · early access
RazorpayPayment links from a lead
IndiaMARTEnquiries become leads
JustDialEnquiries become leads
Website button & QRChats with the page attached
REST APISend & read, scoped keys
Signed webhooksZapier, Make & your servers

Use cases

Templates for every industry

Ready-made templates, chatbots and broadcasts for the messages your sector sends on WhatsApp.

E-Commerce

Shopify cart recovery (Basic and up), templates for order updates and COD confirmations, and orders from your product catalog in the chat (early access).

Read the guide

Healthcare

Templates for appointment reminders, lab-report-ready notices, teleconsultation links and refill reminders.

Read the guide

Education

Admission broadcasts, and templates for fee reminders, class links and parent updates.

Read the guide

BFSI

Templates for loan disbursement alerts, EMI reminders, fraud alerts sent from your own systems, and KYC follow-ups.

Real Estate

Site-visit booking chatbots, project update broadcasts and lead follow-up in the CRM; AI lead qualification from Basic.

Read the guide

Automotive

Templates for service reminders, test-drive booking chatbots and seasonal offer campaigns.

Food & Restaurant

Templates for order confirmations and delivery updates, loyalty offers and flash-deal broadcasts to regulars.

Travel

Templates for booking confirmations, flight status alerts, check-in reminders and itineraries.

By the numbers

WhatsApp, by the numbers

The facts that shape how a business uses WhatsApp. These are Meta's rules and rates, not our results. Meta's pricing page has the full rate card.

24h
Customer Service Window
Free-form replies after a customer writes; charged at the utility rate since 1 Oct 2026, after the free tier
72h
Free Ad-Click Window
Every message free for 72 hours when a lead arrives from a WhatsApp ad
1,000
Free Service Messages a Month
On each number, from Meta. Messages customers send you, and replies typed in the Business app, are always free
₹0.8631
Per Marketing Message
Meta's India rate per delivered template, as of October 2026
₹0.115
Per Utility or Service Message
Meta's India rate, as of October 2026
6 mo
Of Chat History Imported
When you connect with coexistence (up to)

Pricing

Simple, transparent pricing

No contracts. Plan prices are + 18% GST, AI replies (Basic and above) are prepaid at ₹0.10 each, and WhatsApp message charges are billed by Meta.

View full pricing

Free

₹0/month
  • Official WhatsApp API access
  • 100 contacts · 1 user
  • 100 outgoing messages / month
  • Team inbox & templates
  • Product catalog (early access)
  • Works on Android, iPhone and desktop; onboarding help
  • No broadcasts on this plan
  • No automation & CRM — on Basic
  • No AI agent — available from Basic
Start free

No card needed

Basic

₹1,999/month
  • Everything in Free
  • 5,000 contacts
  • 10,000 outgoing messages / month
  • Unlimited broadcasts, with scheduling
  • 6 seats (1 owner + 5 agents)
  • Chatbots, automations, auto replies & CRM
  • Click-to-WhatsApp ad attribution & Shopify cart recovery
  • Ad creation & WhatsApp Pay requests (early access)
  • Instagram DMs, posts & comments (early access)
  • AI sales agent, ₹0.10 per reply from a prepaid wallet
Try Basic free for 7 days

₹50 of AI replies included (about 500 replies)

Pro

₹4,499/month
  • Everything in Basic
  • Unlimited contacts
  • 100,000 outgoing messages / month
  • 15 seats (1 owner + 14 agents)
  • REST API, signed webhooks & audit log
  • Analytics in ₹, including team performance
Try Pro free for 7 days

₹50 of AI replies included (about 500 replies)

Outside India: $29 / $65 a month, no GST. Paid plans start with a 7-day free trial; it needs a payment method and includes ₹50 of AI replies.

Security & trust

Security, plainly stated

What we actually do to protect your account and your customers' data, including what the Cloud API does not do. Fliok is built in Kolkata by Zusta Autonetic Private Limited; read about us.

TLS + AES-256

Encrypted in transit and at rest

Traffic to Meta and to your dashboard runs over TLS, and your WhatsApp access tokens are encrypted at rest with AES-256-GCM. Note that Cloud API conversations are not end-to-end encrypted the way the consumer app is — they pass through Meta and through your business inbox by design.

Meta Cloud API

Official Meta Cloud API

Fliok runs directly on Meta's WhatsApp Business Platform — the official Cloud API, with no unofficial gateway in between. Your WhatsApp Business Account stays yours, under your own Meta Business Manager.

HMAC signed

Scoped keys and signed webhooks

API keys are hashed, role-scoped, revocable and can be given an expiry. Every outbound webhook is signed with HMAC-SHA256 over a timestamped payload, so your endpoint can verify it really came from us.

Opt-out enforced

Consent tracked on every send

Opt-in and opt-out state is recorded per contact and enforced before any business-initiated message leaves — marketing opt-outs block marketing, a keyword STOP blocks everything. Meta's data-deletion callback is wired to erase a customer's data on request.

Got questions?

Frequently asked questions

Coexistence, pricing, Meta's limits and how the chatbot works. Anything else, ask us.

Your next customer is already on WhatsApp

Connect your number in minutes, keep the app on your phone, and let your team (and, from Basic, the AI agent) take it from there.

Free forever plan, no card · Keep your WhatsApp app · GST invoice on every payment